Meow Boaty Fandefasana Entana Maro Fampiasana by Yanxuan Design Center

Meow Boaty Fandefasana Entana Maro Fampiasana by Yanxuan Design Center is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

Meow Boaty Fandefasana Entana Maro Fampiasana

by Yanxuan Design Center

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award Varahina Winner in Fonosana Category

12,608
Verified Award Winner
Verify Award Status for #154712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meow Boaty Fandefasana Entana Maro Fampiasana

Ny Meow dia boaty fandefasana entana aingam-panahy avy amin'ny saka sy ny trano. Amin'ny alalan'ny fanavaozana mahay momba ny rafitra voatetika sy ny endrika ivelany, tsy vitan'ny hoe manatanteraka ny asan'ny famonosana sy fitaterana entana ihany izy fa azo aforitra mora foana koa ho trano saka mahomby sy mahafinaritra. Ity famolavolana vaovao madinidinika ity dia miantoka ny famokarana mora vidy ary mampiroborobo ny fampiasana indray ireo boaty fandefasana, ka mampiseho toe-tsaina tsara ho an'ny biby fiompy sy miahy ny tontolo iainana izay mifanaraka amin'ny filana ara-tsaina ho an'ny tompon'ny biby fiompy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Meow Boaty Fandefasana Entana Maro Fampiasana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Meow Boaty Fandefasana Entana Maro Fampiasana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Meow Boaty Fandefasana Entana Maro Fampiasana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: · Smooth and simple folding process: Users can easily fold it into a cat house without the need for any tools or generating waste paper.
· Maximizing physical space design: The swing cover extends the top space of the cat house, maximizing its utilization. The open-door design makes the cat house more spacious.
· Sturdy structure design: The innovative double ear lock structure design at the top greatly enhances the stability of the cat house, accommodating the jumping behavior of cats.
· Exterior design with cat attributes: The design of the cat house is inspired by houses and cat elements such as ears and paws, the adorable appearance enhances the happiness of users and cats.
Dimensions & Packaging: Width320mm x Depth280mm x Height200mm
Tags: Sustainable design, multi-function design, public welfare design, packaging recycling, pet-friendly.
Production Technology: Through innovative structural design, the packaging logistics box can be conveniently folded into a beautiful and strong interesting cat house, realizing multi-functional product packaging and reusing waste cartons.
Design Challenge: There is a type of cat house cardboard box available for sale on Chinese e-commerce platforms, but Meow does not want to increase the shopping cost for consumers. Following the principle of practicality, Meow aims to transform logistics boxes into cat houses through low-cost innovations. To achieve this goal, the designers have considered commercial costs, product load-bearing capacity, and the ability for mass production. On top of that, they have also managed to balance aesthetics and environmental friendliness for a better consumer experience.
Research: The consumption of logistics transportation packaging is enormous in modern life and often leads to the disposal of used boxes. The design team aims to provide an opportunity for the secondary use of logistics boxes after transportation through low-cost innovative design and reduce the disposal of logistics boxes.
Inspiration: The design takes inspiration from the features of cats, while the overall spatial design is inspired by human house structures. By transforming logistics boxes into spaces for cats to rest and play, it creates a warm and cozy shopping experience for consumers while providing cats with an additional entertainment space.
Project Duration: The project started in April 2023 in Hangzhou and finished in May 2023 in Hangzhou, and successfully being implemented for logistics transportation in the cat litter industry.
Operation Flow: This is a multi-functional logistics box that can be used as both a logistics box and a cat house.
In its logistics box state, it is used for packaging and transporting goods, similar to a regular packaging box. Once the package is received, it can be easily opened with a tear strip.
After removing the goods, it can be manually folded following the corresponding folding lines to transform into a cat house for cats to rest.
The entire process is easy and enjoyable.
Patents: CN307881819S Zhang XiuMin 2023 China.
ZL 2022 2 3152752.9 LiShuQin Zhang XiuMin 2023 China.
Team Members: Zhang Xiumin, Quan Xinyi, Li Shuqin and Yang Wenhao
Image Credits: Image Chen Zenan and Quan Xinyi