The Drum of Heaven and Earth Fonosana Toaka by Hai Zhu

The Drum of Heaven and Earth Fonosana Toaka by Hai Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

The Drum of Heaven and Earth Fonosana Toaka

by Hai Zhu

Client: Shanxi Fenyangwang Wine Industry Co., Ltd.

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #154724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Drum of Heaven and Earth Fonosana Toaka

Ny "Amponga ny Lanitra sy ny Tany" dia endrika famonosana tavoahangy ho an'ny toaka sinoa Baijiu mavesatra 25 kg. Ny endriny dia mitovitovy amin'ny amponga ady fahagola, nakan-tahaka ny amponga nampiasain'ilay jeneraly Guo Ziyi tamin'ny vanim-potoanan'ny Tang. Ny sary dragona sy Pixiu voatsonjo, biby manam-pitahiana araka ny fomban-drazana sinoa, dia miaraka amin'ny soratra kaligrafika amin'ny endrika telo-dimansiona azo tsapain-tanana. Ny fanosorana volamena sy ny fanaovana sary voatsonjo dia manome endrika matevina sy be kalitao amin'ny velaran'ilay fonosana. Ny tehin'amponga eo amin'ny lafiny roa dia azo ampiasaina ho fitoerana, ka afaka izarana amin'ny olona maro ny toaka. Ny habetsahan'ny fonosana dia 565 x 209 x 742 mm.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana The Drum of Heaven and Earth Fonosana Toaka, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana The Drum of Heaven and Earth Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana The Drum of Heaven and Earth Fonosana Toaka dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions & Packaging: product dimensions, 565 mm x 209 mm x 742 mm
Tags: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Production Technology: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Design Challenge: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Research: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiration: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Project Duration: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Operation Flow: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Team Members: Hai Zhu