Chavannes Fonosana Dite by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2025
Chavannes Fonosana Dite
by Yifu Pan
Client: Chavannes
A' Design Award Varahina Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #155257The Design
About Chavannes Fonosana Dite
Ny Chavannes dia fonosana dite noforonina tamin'ny alalan'ny tetikasa iombonana teo amin'ny Chavannes Tea sy ny Tranombakoka Dunhuang any Sina. Ity fonosana ity dia isan'ny andiany fito-mizana nahazoana aingam-panahy avy amin'ny Lalana Landy fahiny, ary ity kinova ity dia mampiasa an'i Dunhuang, faritanin'i Gansu, ho lohahevitra ara-pahitana lehibe. Ny sary an'ireo Apsaras Manidina avy amin'ny hosodoko an-drindrina Dunhuang dia ampifangaroina amin'ny Dite Vato Wuyi mba hampisehoana ny fihaonan'ny Lalana Landy sy ny kolontsaina dite. Ny boaty fanomezana dia vita amin'ny takelaka volondavenona sy taratasy manokana miaraka amin'ny fanaovana hot stamping, UV ary tsindrona miendrika sary. Sisin-tsakana roa mifanandrify no mitahiry boaty kely telo isaky ny iray, ary boaty tsirairay dia misy poketra dite iray.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Chavannes Fonosana Dite, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Chavannes Fonosana Dite. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Chavannes Fonosana Dite dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
- Dimensions & Packaging
- 250mm(W)*45mm(D)*180mm(h)
- Tags
- CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
- Production Technology
- The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
- Design Challenge
- n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
- Research
- The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea. - Inspiration
- The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
- Project Duration
- 2024/5
- Operation Flow
- The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
- Team Members
- Yifu Pan
- Image Credits
- Designer/Photo/video Yifu Pan
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