Miok Fonosana Labiera Ronono nataon'i Iris Fan

Ny endrika Miok Fonosana Labiera Ronono nataon'i Iris Fan dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Miok Fonosana Labiera Ronono

nataon'i Iris Fan

Mpanjifa: Miok

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

32,338

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #155700

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Miok Fonosana Labiera Ronono

Miok dia famolavolana fonosana ho an'ny labiera ronono amidy anaty vifotsy (kapoaka vy). Ny zava-pisotro dia mampifangaro ronono mamy sy marikivy miaraka amin'ny vovon'ny labiera, ary misy probiotika miaraka amin'ny tahan'alikaola ambany. Ny foto-kevitry ny famolavolana dia ny fifangaroana. Manodidina ireo litera Miok mitsingevana, dia misy endrika ranon-javatra roa mitambatra ho endrika vaovao. Ny fiteny ara-tsary dia sahy, mavitrika ary mahafinaritra. Ny logo no singa fototra amin'ny vifotsy, ka mora fantatra eny an-tsena ny marika. Ny vifotsy tsirairay dia mirakitra 375 mililitatra. Ny rafitry ny fonosana dia ahitana boaty fanomezana, boaty fandefasana entana ary boaty azo entina ho an'ny varotra an-tserasera sy any amin'ny fivarotana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Miok Fonosana Labiera Ronono, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Miok Fonosana Labiera Ronono. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Miok Fonosana Labiera Ronono dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Refy & Fonosana: 375mL per can
Marika: Mixing, Milk Beer, Packaging, Can, Miok
Teknolojia Famokarana: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Fanamby Endrika: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Fikarohana: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Aingam-panahy: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Faharetan'ny Tetikasa: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Fizotr'asa: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patanta: Copyrights belong to IBEA, 2021
Mpikambana ao amin'ny Ekipa: Iris Fan
Loharanon-tsary: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao