Freeway Loud Sary Miaina 3D ho an'ny Vokatra by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Volafotsy in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.
VolafotsySarimihetsika· 2024
Freeway Loud Sary Miaina 3D ho an'ny Vokatra
Client: Morgan Studio
A' Design Award Volafotsy Winner in Sarimihetsika Category
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- Verified Award Winner
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The Design
About Freeway Loud Sary Miaina 3D ho an'ny Vokatra
Ny Freeway Loud dia sary miaina telo refy natao ho an'ny marika kiraro iray. Ny sary miaina dia mampiseho kiraro ao anaty tontolo indostrialy, izay ahitana milina toa mamelona ilay vokatra. Ny kiraro dia namboarina tamin'ny teknika hard surface tao amin'ny 3ds Max, ka nampiasaina sary ho fanovozan-kevitra. Ny endri-tsary dia natsangana avy amin'ny sarin'ny hoditra sy borosy nomerika, ary ny seho dia navoaka tamin'ny Vray amin'ny 1920 x 1080 piksel. Ny sary miaina dia natao hampiasaina an-tserasera, ary ny tanjona dia ny hisarika ny saina amin'ny alalan'ny sary irery ihany, tsy misy lahatsoratra fanazavana.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Freeway Loud Sary Miaina 3D ho an'ny Vokatra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Freeway Loud Sary Miaina 3D ho an'ny Vokatra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Freeway Loud Sary Miaina 3D ho an'ny Vokatra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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