Shan Ling 3 Vata Fonosana by Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Vata Fonosana by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

Shan Ling 3 Vata Fonosana

by Shanghai Kuyekuye Technology Co., Ltd.

Client: 361°kids

A' Design Award Vy Winner in Fonosana Category

10,642

Verified Award Winner

Verify Award Status for #156355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Ling 3 Vata Fonosana

Ny Shan Ling 3 dia vata fonosana amin'ny tirimpitondra voafetra isa izay mitahiry kiraro, akanjo ary fitaovana fanampiny ho an'ny ekipa iray amin'ny fanatanjahantena. Ny endrika telozoro dia tsy mitovy amin'ireo vata efa-joro mahazatra ka ahafahan'ny zavatra rehetra mandry tsara ao anatiny. Vata iray no mahazaka kiraro manomboka amin'ny habe 31 ka hatramin'ny 43, ary ny akanjo dia tsangorina mba tsy hisy fikorontanana mandritra ny fitaterana. Fitaovana tsy manimba tontolo iainana no ampiasaina, ary ny fihenan'ny habe sy ny lanjany dia mampihena ny fampiasana fitaovana sy ny sarany amin'ny fandevonana entana. Ny sary an-tsary dia nalaina tamin'ny soratra sinoa sy ny angano momba ny trondro (carp) miantsambotra mamaky ny vavahadin'ny dragona, mampiasa ny trondro, ny vavahady ary ny rano ho singa fototra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Shan Ling 3 Vata Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Shan Ling 3 Vata Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Shan Ling 3 Vata Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions & Packaging: Width 480 mm x Depth 540 mm x Height 115 mm
Tags: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Production Technology: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Design Challenge: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Research: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiration: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Project Duration: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Operation Flow: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Team Members: Creative Director: Xusong Wang
Designer: Xiao Dong