Dragon Year Gift Fonosana Dite by Tao Ran

Dragon Year Gift Fonosana Dite by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

Dragon Year Gift Fonosana Dite

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award Vy Winner in Fonosana Category

11,842

Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Fonosana Dite

Ny Dragon Year Gift dia famolavolana fonosana ho an'ny diteh Pu'er, noforonina ho fanomezana ho an'ny Fetin'ny Lohataona Sinoa. Ny famolavolana dia mifototra amin'ny dragona, biby mitondra vintana tsara ao amin'ny angano fahagola Sinoa, ary ny faritra be tendrombohitra any Yunnan, izay niaviana ny diteh Pu'er. Ny sary dragona nosoratana tamin'ny tanana amin'ny endrika soratra kaligrafika sy sary sokitra ranomainty dia ampifangaroina amin'ny marika dragona tsotra noforonina tamin'ny rindrambaiko grafika. Ny fonosana ivelany tsotra sady voafehy dia mifanohitra amin'ny endrika ranomainty sahisahy an'ny fonosana anatiny. Taratasy landihazo natao tanana avy amin'ny vondrom-piarahamonina teratany eo an-toerana no ampiasaina amin'ny fanontam-pantsona, ka samy hafa avokoa ny sombiny tsirairay.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Dragon Year Gift Fonosana Dite, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Dragon Year Gift Fonosana Dite. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Dragon Year Gift Fonosana Dite dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd