Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Jo Chu NAORAI JOCHU

Ny Naorai dia namorona endrika vaovao ho an'ny sake tamin'ny fandiovana azy tsy ampiasana hafanana, ka navelany hijoro tsy mivadika ny tsirony. Mba hanehoana ny halaliny sy ny fiadanana momba ny kolontsaina Japoney, dia nampiasaina ny "shide" (taratasy mihantona masina) mba hanondroana faritra masina. Mba hanehoana ny hakanton'ny sake, ny Nosigner dia nanara-dalana ny endrik'ilay balaonina feno rano noforonin'ny fihenjanana ambonin'ny rano ary naneho ny fotoana izay milatsaka ny vongan-drano voadio.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Jo Chu NAORAI JOCHU, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Jo Chu NAORAI JOCHU. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Jo Chu NAORAI JOCHU dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto