The Ancient Mexicans Mari-pamantarana ny Fampirantiana nataon'i Eduardo Guizar Vukovich

Ny endrika The Ancient Mexicans Mari-pamantarana ny Fampirantiana nataon'i Eduardo Guizar Vukovich dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Lova Ara-kolontsaina sy Indostrian'ny Kolontsaina.

VolafotsyLova Ara-kolontsaina· 2024

The Ancient Mexicans Mari-pamantarana ny Fampirantiana

nataon'i Eduardo Guizar Vukovich

Mpanjifa: Universidad de Monterrey

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Lova Ara-kolontsaina

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #158345

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Ancient Mexicans Mari-pamantarana ny Fampirantiana

Ny Meksikana Fahiny dia mari-pamantarana an-tsary ho an'ny fampirantiana maharitra momba ireo kolontsaina meksikana talohan'ny Hispanika ao amin'ny Mozean'ny Avaratra-Atsinanana any Monterrey, Meksika. Ny mari-pamantarana dia mifototra amin'ny foto-kevitry ny antokon-kintana. Napetraka teo ambonin'ny sarin'ireo entana voafantina ho amin'ny fampirantiana ny makarakara misy teboka, ary nampiasaina ny efamira sy ny endriny samihafa mba hamoronana sary famantarana ho an'ny kolontsaina sy lohahevitra tsirairay. Ireo sary famantarana dia taratra sy averimberina mba hamorona lamina izay miasa ho toy ny singa fototra ary mifanaraka amin'ny fampiharana tsirairay. Ny famolavolana ny fampahalalana ao anatin'ny fampirantiana dia manohana ny traikefan'ny mpitsidika.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana The Ancient Mexicans Mari-pamantarana ny Fampirantiana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana The Ancient Mexicans Mari-pamantarana ny Fampirantiana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Ancient Mexicans Mari-pamantarana ny Fampirantiana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Refy & Fonosana: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Marika: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Teknolojia Famokarana: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Fanamby Endrika: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Fikarohana: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Aingam-panahy: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Faharetan'ny Tetikasa: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Fizotr'asa: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Mpikambana ao amin'ny Ekipa: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez