Sinten Fonosana Kafe by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

Sinten Fonosana Kafe

by Louis Yiu

Client: SINTEN Coffee Roastery

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #158597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinten Fonosana Kafe

Ny fanamby tamin'ity tetikasa famolavolana fonosana ity dia ny nieritreritra ny fomba hanehoana eo amin'ny fonosana ny vokatra izay reharehan'ny Sinten Coffee Roastery amin'ny fanomezana ny mpanjifa ny tsiro vaovao indrindra, ny fofon'ny voan-kafe nendasina. Ka mba hampidirana tsara ny hafatr'ny marika amin'ny maha-izy azy hita maso, dia nahita aingam-panahy avy amin'ny lalàn'ny natiora ny mpamorona tamin'ny alalan'ny famakafakana sy fanasarahana. Ny tahan'ny lanjany marina izay manararaotra tanteraka ny kafe avo lenta dia aseho amin'ny tsipika, ka mahatonga azy ho mahasarika kokoa ny maso.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Sinten Fonosana Kafe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Sinten Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Sinten Fonosana Kafe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensions & Packaging: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Tags: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Production Technology: One color printing. Material: Moisture-proof zipper bag and paper
Design Challenge: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Research: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiration: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Project Duration: The project duration is 2 months and is designed in Taipei.
Operation Flow: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patents: Copyrights belongs to Sinten Coffee Roastery
Team Members: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Image Credits: A.S.M.D. Creations