T'aom Fonosana Ranom-boankazo by Binggrae Design Team

T'aom Fonosana Ranom-boankazo by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

T'aom Fonosana Ranom-boankazo

by Binggrae Design Team

Client: Binggrae

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #158707

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Colors

The Design

About T'aom Fonosana Ranom-boankazo

Ny T'aom dia famolavolana fonosana natao ho an'ny marika ranom-boankazo mangatsiaka izay vokarina avy amin'ny akora voajanahary irery ihany. Ny logon'ny marika mampiasa mari-teny ho endrika loko manavaka, ary ny sarin'ny voankazo vao voajinja no hita amin'ny vokatra rehetra mba hanome endrika iray manontolo ho an'ilay andiam-boankazo. Ny fonosana dia noheverina mba hampihenana ny fako. Misy tapakila fonosana solon'ny sarona vifitina, ary ny mari-pahalalana momba ny tontolo iainana dia mora mihasaraka rehefa mikasika rano izy, izay manampy ny mpanjifa amin'ny asa famerenana fampiasa ny akora. Ny andiam-boankazo T'aom dia mandrakotra tavoahangy ranom-boankazo, boaty ranom-boankazo, ary sakafo mangatsiaka misy tsiron'voankazo.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana T'aom Fonosana Ranom-boankazo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana T'aom Fonosana Ranom-boankazo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana T'aom Fonosana Ranom-boankazo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae