Kurimu Ice Cream Fonosana Ranomandry Kirimu by Lance Francisco

Kurimu Ice Cream Fonosana Ranomandry Kirimu by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

Kurimu Ice Cream Fonosana Ranomandry Kirimu

by Lance Francisco

Client: Lance Francisco

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #158814

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kurimu Ice Cream Fonosana Ranomandry Kirimu

Ny Kurimu dia famolavolana fonosana ho an'ny ranomandry kirimu avo lenta amidy ao anaty fitoeran-javatra kely (pint). Ny famolavolana dia mampiseho ny fahatsorana japoney (minimalism), miaraka amin'ny sary tsotra ho an'ny tsiro tsirairay. Nofidina ny taratasy matevina sy mafy (paperboard) noho ny heriny, ary noforonina tamin'ny fandaharana informatika ireo sary. Ny fanontam-pirinty offset dia nampiasaina mba hitazonana ny fitovian'ny loko, ary nizahan-toetra ireo santioka mba hamantarana ny fahomby ara-pampiasana azy. Ny fandaminana tsotra sy voafetra dia mitazona ny saina hifantoka amin'ny vokatra, kanefa mbola manolotra ny fampahalalana ilaina. Ny valiny azo dia manohana ny toetra artisanal an'ilay marika.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Kurimu Ice Cream Fonosana Ranomandry Kirimu, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Kurimu Ice Cream Fonosana Ranomandry Kirimu. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Kurimu Ice Cream Fonosana Ranomandry Kirimu dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.