Heti Famantarana Varotra sy Famonosana by Cansu Dagbagli Ferreira

Heti Famantarana Varotra sy Famonosana by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

Heti Famantarana Varotra sy Famonosana

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Heti Famantarana Varotra sy Famonosana

Heti, nomena anarana araka ny teny Dakota milaza ny Tokantrano, dia manolotra zava-pisotro izay mampatsiahy ny tena maha-tokantrano miaraka amin'ny tsiro voajanahary voaroaka, mankalaza ny zavamaniry teratany any Amerika Avaratra. Ity marika misy fiantraikany ara-tsosialy ity dia manokana ampahany amin'ny vola miditra ho fanohanana ny fiaraha-monina foko. Effortless Wisdom, ny foto-kevitra famantarana, dia mampiseho sary sy tsiro amin'ny fomba teratany, miaraka amin'ny fonosana aingam-panahy avy amin'ny fifandanjana geometrika amin'ny zavakanto Dakota, izay mampita fifandanjana sy firindrana. Ny famolavolana dia manambatra palette monokraoma miaraka amin'ny marika loko, manasongadina ny halalin'ny zavakanto teratany amin'ny toe-javatra maoderina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Heti Famantarana Varotra sy Famonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Heti Famantarana Varotra sy Famonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Heti Famantarana Varotra sy Famonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery