Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro nataon'i Guangzhou ID Advertising Co.,Ltd

Ny endrika Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro nataon'i Guangzhou ID Advertising Co.,Ltd dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2024

Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro

nataon'i Guangzhou ID Advertising Co.,Ltd

Mpanjifa: Guangzhou ID Advertising Co.,Ltd

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

13,825

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #159061

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro

Soratry ny Boky: Ny Eastroc Amla Juice dia famolavolana fonosana ho an'ny zava-pisotro ranom-boankazo. Ny fonosana dia voafehin'ny loko maitso malefaka izay maneho ny loko voajanahary ny voankazo amla sady manondro ny tombontsoa amin'ny fanadiovana ny vava sy ny fandevonan-kanina ateraky ny zava-pisotro. Teboka telo no voalamina ho lamina misy firindrany tsy tapaka eo amin'ny vozon'ny tavoahangy sy eo amin'ny fonosana karto mba hanitarana ny fisehoany eo amin'ny efitrano fivarotana. Sary lehibekokoa an'ireo voankazo amla no alamina mifandimby manerana ny takelaka mba hisarihana ny saina ary hampisehoana fa be ny votoatin-dranom-boankazo ao anatiny. Ny ranom-boankazo dia arotsaka ao anaty tavoahangy PET boribory misy takelaka feno vita pirinty amin'ny ranomainty tsy manimba ny tontolo iainana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Eastroc Amla Juice Fonction Fototra: Fonosana Zava-pisotro dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Refy & Fonosana: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Marika: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Teknolojia Famokarana: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Fanamby Endrika: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Fikarohana: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Aingam-panahy: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Faharetan'ny Tetikasa: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Fizotr'asa: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Mpikambana ao amin'ny Ekipa: Yilin Lu, Zijun Liu,Jianchao Chen