Guijiu Zodiac Series Tavoahangin-toaka by Jiarun Lin

Guijiu Zodiac Series Tavoahangin-toaka by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2024

Guijiu Zodiac Series Tavoahangin-toaka

by Jiarun Lin

A' Design Award Volafotsy Winner in Fonosana Category

43,745

Verified Award Winner

Verify Award Status for #159094

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Tavoahangin-toaka

Ny andiany Guijiu Zodiac dia fonosan-toaka fahatsiarovana noforonina ho an'ny Taonan'ny Dragona Sinoa. Ny endriny dia nahazo aingam-panahy avy amin'ireo fitoeran-javatra tanimanga sinoa fahiny manana rafitra misy sofina roa. Ny tavoahangy dia vita amin'ny fitaratra kristaly miaraka amin'ny singa metaly, mifanohitra amin'ireo fitoeran-javatra tanimanga fampiasa matetika ho an'ny toaka sinoa avo lenta. Sary dragona vita amin'ny ranomainty no natao pirinty eo amin'ny marika, ary singa metaly miendrika dragona eo amin'ny sarony no fitaovana fanokafana azy. Ny tavoahangy dia mirefy 240 mm ny haavony ary 110 mm ny halavany sy ny sakany.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Guijiu Zodiac Series Tavoahangin-toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Guijiu Zodiac Series Tavoahangin-toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Guijiu Zodiac Series Tavoahangin-toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.