Green Field Watchmen Fonosana Vary nataon'i Peng Guozhi

Ny endrika Green Field Watchmen Fonosana Vary nataon'i Peng Guozhi dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Green Field Watchmen Fonosana Vary

nataon'i Peng Guozhi

Mpanjifa: Peng Guozhi Strategic Packaging Studio

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

32,924

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #159138

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Green Field Watchmen Fonosana Vary

Ny famolavolana fonosana ho an'ity andiana vary ekolojika ity dia mifototra ihany koa amin'ny fahitana stratejika lalina. Miaraka amin'ny fivoaran'ny toekarena Sinoa haingana, ny mpanjifa any Chine dia manome laharam-pahamehana ny fahamarinan-toerana sy ny tsiro rehefa mividy vary. Rehefa hitan'ny ekipa fa ny marika vary ekolojika dia manantitrantitra indrindra ny fahamarinan-toerana nefa tsy mahafantatra ny lanjany lehibe kokoa amin'ny hatsaran-tsiro, dia nomeny anarana hoe Green Field Watchmen ilay marika. Manantitrantitra ny tolo-kevitra ara-barotra ny ekipa fa matsiro kokoa ny vary ekolojika, izay hita taratra amin'ny famoronana ity andiany ity.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Green Field Watchmen Fonosana Vary, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Green Field Watchmen Fonosana Vary. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Green Field Watchmen Fonosana Vary dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Refy & Fonosana: Width 245mm xDepth 90mm x Height 340mm
Marika: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Teknolojia Famokarana: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Fanamby Endrika: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Fikarohana: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Aingam-panahy: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Faharetan'ny Tetikasa: October 2023,launched in Hangzhou, China.
Fizotr'asa: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Mpikambana ao amin'ny Ekipa: Peng GuoZhi