B For Good Leaders Maha-ara-bakoka (Visual Identity) by Misteli Creative Agency

B For Good Leaders Maha-ara-bakoka (Visual Identity) by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2024

B For Good Leaders Maha-ara-bakoka (Visual Identity)

by Misteli Creative Agency

Client: Misteli Creative Agency

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About B For Good Leaders Maha-ara-bakoka (Visual Identity)

Ny B For Good Leaders dia endri-bakoka ho an'ny tambajotra iraisam-pirenena misy mpitarika ara-barotra. Ny volon-tsokay, izay volon-javatra mampiseho hafanam-po sy hasambatana, no loko fototra ampiasaina. Ampifangaroina amin'ny volon-tsokay ireo loko mafana hafa, ary asiana endrika mampiseho ny fahasamihafan'ny olona sy ny hetsika samihafa ao anatin'ny tambajotra. Misy maso eo afovoany izay maneho ny fahitan'ny tambajotra sy ny fomba fijeriny an'izao tontolo izao. Ampiasaina amin'ny tranonkala, taratasy vaovao sy tambajotra sosialy io endri-bakoka io, ary koa amin'ireo lapa fivoriambe naorina amin'ny lamba azo averina ampiasaina, taratasy mafy (cardboard) azo simba haingana amin'ny natoraly ary taratasy voaverina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana B For Good Leaders Maha-ara-bakoka (Visual Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana B For Good Leaders Maha-ara-bakoka (Visual Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana B For Good Leaders Maha-ara-bakoka (Visual Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions & Packaging: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tags: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Production Technology: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Design Challenge: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Research: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiration: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Project Duration: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Operation Flow: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.