Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro nataon'i Misteli Creative Agency

Ny endrika Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro nataon'i Misteli Creative Agency dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro

nataon'i Misteli Creative Agency

Mpanjifa: Misteli Creative Agency

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

14,549

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #159247

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro

Ave Natur dia endrika fonosana natao ho an'ny karazana solon-ronono avy amin'ny avoine. Ao anatin'ny karazana vokatra ireto misy zava-pisotro avoine natao hikapoka, hahandroana ary ho an'ny mpanao kafe, zava-pisotro avoine misy tsiro sokolaty ary "smoothies". Ny sombiny lokony lehibe sy ny endrika Scandinave dia maneho ny fototra Finlandey an'ny marika ary manampy ny mpividy hamantatra ny hasamihafan'ny vokatra tsirairay. Ny bôaty dia natao amin'ny taratasy mafy (paperboard) avy amin'ny ala voamarina ary azo averina ampiasaina indray (recyclable). Ampiasaina ihany koa ireo fonony vita avy amin'ny fototra biolojika, izay natao amin'ny fary. Ny fanontam-pirinty ampiasaina dia ny "flexographic printing". Ny haben'ny fonosana dia litatra iray sy 250 mililitatra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ave Natur Fonosana Kartaonina ho an'ny Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Refy & Fonosana: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Marika: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Teknolojia Famokarana: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Fanamby Endrika: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Fikarohana: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Aingam-panahy: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Faharetan'ny Tetikasa: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Fizotr'asa: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Mpikambana ao amin'ny Ekipa: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Loharanon-tsary: Misteli Creative Agency