7Up Destinations Venezuela Fonosana Zava-pisotro by PepsiCo Design and Innovation

7Up Destinations Venezuela Fonosana Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

7Up Destinations Venezuela Fonosana Zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Varahina Winner in Fonosana Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Fonosana Zava-pisotro

7Up Destinations Venezuela dia andiana boaty zava-pisotro amin'ny topaza voafetra ny fanamboarana, natao ho an'ny tsena Amerika Latina ary amidy any Venezuela. Ireo boaty efatra ireo dia maneho toerana mahafinaritra sy malaza efatra ao amin'ny firenena: Adicora, Los Roques, El Yaque ary Canaima. Ny endrika tsirairay dia mampiseho ny zava-maniry sy biby fahitana any Venezuela. Ny sisin-doha alohan'ny boaty tsirairay dia mitazona ny volomaso maitso mahazatra an'ny 7Up mba hahafahana mamantatra ny marika mora foana. Ny sisin-doha aoriana kosa mampiasa loko blue-manga tropikaly ho tafo ho an'ny sary miompana amin'ny dia. Ny tanjona dia ny mamorona fifandraisana ara-pihetseham-po amin'ireo mpanjifa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana 7Up Destinations Venezuela Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana 7Up Destinations Venezuela Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana 7Up Destinations Venezuela Fonosana Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release