Doritos Solid Black 2023 Fonosana Sakafo by PepsiCo Design and Innovation

Doritos Solid Black 2023 Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

Doritos Solid Black 2023 Fonosana Sakafo

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Vy Winner in Fonosana Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Fonosana Sakafo

Ny Doritos Solid Black 2023 dia endrika fonosana sakafo natao amin'ny fanontana voafetra, noforonina ho anisan'ny hetsika ataon'ny marika sakafo maivana iray manohana ireo mpamorona sy mpanova zavatra Mainty Hoditra. Ilay andiany isan-taona dia novaina ho sehatra fiaraha-miasa izay manasongadina ireo mpanakanto Mainty Hoditra. Ilay sary dia noforonin'i Mz. Icar, vondron-tsanganasa artistika tsy fantam-piaviana misy sehatra maro, izay ahitana indrindra vehivavy Mainty Hoditra. Avy eo dia nitarina ilay sary ho rafitra fanamarihana mijery manontolo, izay mampiasa ny lokony sy ny sarin-tsokitra amin'ny fonosana, entana ho an'ny influencer ary entana famerenam-bola. Ilay entana dia manana endrika piramida, nalaina tahaka avy amin'ny telozoro marika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Doritos Solid Black 2023 Fonosana Sakafo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Doritos Solid Black 2023 Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Doritos Solid Black 2023 Fonosana Sakafo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release