Mirinda Plus Restage Fonovana Zava-pisotro by PepsiCo Design and Innovation

Mirinda Plus Restage Fonovana Zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

Mirinda Plus Restage Fonovana Zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Varahina Winner in Fonosana Category

25,709

Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Fonovana Zava-pisotro

Ny Mirinda Plus Restage dia famolavolana fonovana ho an'ny soda misy tsirony voankazo amidy any Ejipta. Ny soda no zava-pisotro malaza indrindra amin'ny fotoana manokana sy fivoriana ara-tsosialy any Ejipta, izay tsy misotro toaka ny ankamaroan'ny olona. Ny Mirinda Plus dia misy soda misy ranon'aomby kely, izay mifanaraka amin'ireny fotoana ireny. Ny fonovana dia mampiasa rafitra maha-izy azy amin'ny fahitana miavaka sy mavitrika, natao hisy fiantraikany mandritra ny andro sy amin'ny hariva. Ny famolavolana dia mametraka ny Mirinda Plus ho endrika lehibe kokoa an'ny Mirinda, soda misy tsirony voankazo fantatra manerana izao tontolo izao.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Mirinda Plus Restage Fonovana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Mirinda Plus Restage Fonovana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Mirinda Plus Restage Fonovana Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release