Varahina Fonosana · 2024
Pepsi X Spotify Fonosana fisotro
by PepsiCo Design and Innovation
- A' Design Award Varahina 2024 in Fonosana
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Fonosana fisotro
Pepsi x Spotify dia endrika fonosana fisotro tapaka voafetra natao ho an'ny mpihaino Ejipsiana. Ny sary mampitambatra ny mombamomba ara-bakiny an'i Pepsi sy Spotify amin'ny fomba mitovy lanja. Ny volon-manga matanjaka an'i Pepsi mifangaro amin'ny maitso mamirapiratra izay iombonan'i Spotify sy ny sehatra rap eto Ejipta. Ny endrika ao ambadika mampiasa lamina "glitch" sy sosona taratasy voatapatapaka miaraka amin'ny tononkira nosoratana an-tanana. Misy kaody QR voapetaka amin'ny fonosana mamela ny olona hihaino hira Pepsi natao ho an'ny fampielezan-kevitra "cashback". Nisy koa fitaovana ho an'ireo "influencer" novokarina niaraka amin'ilay fonosana.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Pepsi X Spotify Fonosana fisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pepsi X Spotify Fonosana fisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pepsi X Spotify Fonosana fisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
