Volafotsy Fonosana · 2024
Pepsi Big Football Event LTO Fonosana Zava-pisotro
by PepsiCo Design and Innovation
- A' Design Award Volafotsy 2024 in Fonosana
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Fonosana Zava-pisotro
Ny Pepsi Big Football Event LTO dia endrika fonosana zava-pisotro atolotra mandritra ny fotoana voafetra, noforonina ho an'ny fifaninanana baolina kitra lehibe natao tany Qatar tamin'ny taona 2022. Ny fonosana dia mampiseho sarin'ireo mpankafy baolina kitra tena izy avy amin'ny firenena samihafa, mandray ny hafaliana lalina tsapa mandritra ny lalao. Nampiharina sivana loko amin'ireo sary ireo mba hampahatsiahy ny fomba fanaon'ny mpanohana amin'ny fandokoana tarehy sy hanome endrika kanto. Ireo sary fototra sy sary mihetsika mifanaraka aminy dia manitatra io fiteny an-tsary io ihany. Ny tanjona dia ny fampifandraisana ny marika amin'ireo mpankafy baolina kitra eo an-toerana mandritra ny hetsika.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Pepsi Big Football Event LTO Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Pepsi Big Football Event LTO Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Pepsi Big Football Event LTO Fonosana Zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
