Equia Keto Line Famantarana ny Fonosana by Joumana Maalouf

Equia Keto Line Famantarana ny Fonosana by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2024

Equia Keto Line Famantarana ny Fonosana

by Joumana Maalouf

Client: Colorcode Creative Agency

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Equia Keto Line Famantarana ny Fonosana

Mampifangaro ny fomban-drazana sy ny fomba maoderina ny andiana Equia Keto amin'ny alalan'ny fonosana be pitsiny voaravaka amin'ny vonin-damindro sy lamina kanto, miaraka amin'ny famaritana spot UV manokana mba hanomezana fironana mangalisalisa. Mitambatra tsara ny sary soratra taloha sy ny endrika ankehitriny, ka manolotra loko maitso avy amin'ny tany, manga mampitony ary volamena manan-karena izay manome fihetseham-po aingam-panahy avy amin'ny natiora. Ny kitapo azo hiliana indray miaraka amin'ny triatra hiviahana sy ny foton-drindrina matimaty dia mamela ny fanaovana vokatra manokana amin'ny fanontana toy ny spot UV, ka miantoka fanolorana avo lenta. Vita amin'ny fitaovana PET sy PE Transparent, ireo kitapo ireo dia manambatra ny famaranana matimaty sy mamirapiratra mba hitazonana ny vokatra amin'ny toe-javatra tsara indrindra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Equia Keto Line Famantarana ny Fonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Equia Keto Line Famantarana ny Fonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Equia Keto Line Famantarana ny Fonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.