Ny endrika Kweichow Moutai Sanhua Flying Apsaras Fonosana Baijiu nataon'i Ying Song Brand Design Shenzhen Co., Ltd dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Kweichow Moutai Sanhua Flying Apsaras Fonosana Baijiu

nataon'i Ying Song Brand Design Shenzhen Co., Ltd

Mpanjifa: Kweichow Moutai Co.,Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

34,951

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #160697

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Kweichow Moutai Sanhua Flying Apsaras Fonosana Baijiu

Ny Kweichow Moutai Sanhua Flying Apsaras dia famolavolana fonosana ho an'ny toaka baijiu sinoa. Ny famolavolana dia mampiasa ny sary Flying Apsaras avy amin'ny sary hosodoko rindrina ao Dunhuang, singa hita ihany koa ao amin'ny marika ara-barotry ny orinasa. Ny sarin'olona dia nohosorana tanana araka ny fomban'ny zavakanto hosodoko rindrina sinoa fahiny ary napetraka eo ambonin'ny lokom-bolamena mavo mamirapiratra, loko mahazatra amin'ny sary hosodoko rindrin'i Dunhuang. Ny boaty dia sokafana avy amin'ny ilany havanana, ary haingo miendrika rahona roa sosona no manodidina ny tavoahangy ao anatiny. Ny tavoahangy dia sokafana avy amin'ny saron-doha vy eo ambony. Ny boaty dia vita amin'ny taratasy, ary ny tavoahangy dia vita amin'ny tanimanga sy vy.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Kweichow Moutai Sanhua Flying Apsaras Fonosana Baijiu, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Kweichow Moutai Sanhua Flying Apsaras Fonosana Baijiu. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Kweichow Moutai Sanhua Flying Apsaras Fonosana Baijiu dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Refy & Fonosana: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Marika: Chinese Baijiu packaging, packaging design
Teknolojia Famokarana: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Fanamby Endrika: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Fikarohana: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Aingam-panahy: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Faharetan'ny Tetikasa: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Fizotr'asa: The box is opened from the right side, and the bottle is opened from the top metal cap
Mpikambana ao amin'ny Ekipa: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Loharanon-tsary: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen