Passion Fruit Labiera nataon'i Jin Zhang

Ny endrika Passion Fruit Labiera nataon'i Jin Zhang dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

Passion Fruit Labiera

nataon'i Jin Zhang

Mpanjifa: Wuhan Sanbu Brand Design

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

15,096

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #161420

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Passion Fruit Labiera

Ny taona 2024 dia taon'ny Loong any Shina. Ny marika an'ity labiera ity dia antsoina hoe "Golden Dragon Spring", ka dia nasehon'ny mpamorona ny "dragona" maneho ny fanahin'ny marika sy ny fanahy sinoa, izay lasa singa hita maso manan-danja amin'ity fonosana ity. Amin'izay fotoana izay, labiera vita amin'ny tanana misy tsiro voankazo passion io. Mampiasa ny sampany sy ny raviny amin'ny voankazo passion ny mpamorona, ary koa ny salohim-bary sy ny hops izay zava-dehibe indrindra amin'ny fanaovana labiera, mba hamoronana toe-javatra velona, ka manasongadina ny tsiro mamelombelona amin'ny voankazo passion.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Passion Fruit Labiera, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Passion Fruit Labiera. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Passion Fruit Labiera dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Refy & Fonosana: height 250mm x diameter 80mm
Marika: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknolojia Famokarana: The bottle is made of iron
Fanamby Endrika: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Fikarohana: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Aingam-panahy: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Faharetan'ny Tetikasa: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Fizotr'asa: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patanta: InBev jinlongquan beer (Hubei) Co., Ltd
Mpikambana ao amin'ny Ekipa: Designer: Jin Zhang
illustration: Jin Zhang