Scarlet Serviette Fidiovana by Masoud Najafi Amirkiasar

Scarlet Serviette Fidiovana by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2025

Scarlet Serviette Fidiovana

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Scarlet Serviette Fidiovana

Mifanohitra amin'ny fahasarotana sy ny fepetra iainan'ny vehivavy mandritra ny fadimbolany, ny foto-kevitra namoronana ny fonosana ny serviette fidiovana Scarlet dia nahazo aingam-panahy avy amin'ny hevitry ny fahalalahana sy ny fahamaivanan-tsaina, toetra izay nokasaina hatolotry ny vokatra. Ny natiora dia manome fahatsapana fitoniana sy fahalalahana izay tsy dia hita amin'ny fiainana an-tanàn-dehibe maoderina. Mba hahazo io fahamaivanan-tsaina ara-pihetseham-po io, ny famolavolana ny fonosana dia maka aingam-panahy avy amin'ny tontolo voajanahary ary mampiasa teknika loko rano malefaka mba hanehoana ireo fahatsapana ireo. Ny vokatra dia fiteny ara-pahitana mampitony sy poetika izay mifanaraka amin'ny fanomezan-tokin'ny vokatra ho fampiononana sy fikarakarana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Scarlet Serviette Fidiovana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Scarlet Serviette Fidiovana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Scarlet Serviette Fidiovana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi