Zodiac Loong Chinese Baijiu Fonosana Toaka by Chengdu Stone Design Co., Ltd

Zodiac Loong Chinese Baijiu Fonosana Toaka by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2025

Zodiac Loong Chinese Baijiu Fonosana Toaka

by Chengdu Stone Design Co., Ltd

Client: Jiangsu Shuanggou Distillery Co., Ltd

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #164159

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zodiac Loong Chinese Baijiu Fonosana Toaka

Ny Zodiac Loong Chinese Baijiu dia fonosana tavoahangy sy boaty fanomezana ho an'ny toaka sinoa. Ny sarony dia voasokitra ho toy ny lohan'i Loong, ary ny volombavany dia miasa ho rafitra fanidiana izay mitazona ny sarony amin'ny toerany mandritra ny fitaterana sy ny fitehirizana. Ny tavoahangy dia vita amin'ny Jicui, loko maitso vorombola nentim-paharazana, ary nasiana fandrakofana matroka mba hamoronana endrika tsy mamirapiratra. Ny faritra ambany amin'ny tavoahangy dia voasokitra amin'ny sary onja sinoa nentim-paharazana. Ity fonosana ity dia manamarika ny Taonan'ny Loong ary natao ho fanomezana sy ho fanangonana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Zodiac Loong Chinese Baijiu Fonosana Toaka, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Zodiac Loong Chinese Baijiu Fonosana Toaka izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zodiac Loong Chinese Baijiu Fonosana Toaka dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
Dimensions & Packaging: product dimensions, 200 mm x 155 mm x 330 mm
Tags: Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
Production Technology: The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.
Design Challenge: To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
Research: Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
Inspiration: With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
Project Duration: The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
Operation Flow: The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
Team Members: Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei