Hong Lou Meng Dream Ten Fonosana Toaka nataon'i Chuan Zhang

Ny endrika Hong Lou Meng Dream Ten Fonosana Toaka nataon'i Chuan Zhang dia mpandresy sarobidy amin'ny 2025 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2025

Hong Lou Meng Dream Ten Fonosana Toaka

nataon'i Chuan Zhang

Mpanjifa: Chuan Zhang

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

10,546

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #164550

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Hong Lou Meng Dream Ten Fonosana Toaka

Hong Lou Meng Dream Ten dia famolavolana fonosana mihoa-pampana ho an'ny baijiu, toaka nentin-drazana Sinoa. Ny bika volamin'ny tavoahangy manaraka ny endriky ny tafon'ny Grand View Garden, toerana avy amin'ilay tantara mahakasika antsoina hoe Dream of the Red Chamber. Ny endrika ravin'akondro dia alamina manodidina ny tavoahangy amin'ny ambaratonga, mampahatsiahy ny lamba mifono mivalona. Ny tavoahangy natao amin'ny tanimanga tsara vokatra ary nofonosina asa cloisonne enamel, taozavatra nentin-drazana Sinoa. Ny loko mifanohitra dia mahatonga ny bika ho mazava tazana. Ny endrika manampy amin'ny fitantanana sy fanokafana mora, ary ny marika mazava dia manolotra ny vaovao momba ny vokatra.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Hong Lou Meng Dream Ten Fonosana Toaka, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Hong Lou Meng Dream Ten Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Hong Lou Meng Dream Ten Fonosana Toaka dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Refy & Fonosana: 150*300*115mm
Marika: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Teknolojia Famokarana: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Fanamby Endrika: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Fikarohana: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Aingam-panahy: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Faharetan'ny Tetikasa: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Fizotr'asa: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Mpikambana ao amin'ny Ekipa: Chuan Zhang