Brown Brothers Limited Edition Fonosana Tavoahangy Divay nataon'i Yiqi Tang and Zona Yuechen Guan

Ny endrika Brown Brothers Limited Edition Fonosana Tavoahangy Divay nataon'i Yiqi Tang and Zona Yuechen Guan dia mpandresy sarobidy amin'ny 2025 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2025

Brown Brothers Limited Edition Fonosana Tavoahangy Divay

nataon'i Yiqi Tang and Zona Yuechen Guan

Mpanjifa: Brown Brothers

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

12,476

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #164761

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Brown Brothers Limited Edition Fonosana Tavoahangy Divay

Ny Brown Brothers Limited Edition dia fonosana natao ho an'ny divay moscato mikorentsana sy misy tsirony voankazo. Ny andiany dia ahitana karazany telo maneho ny maraina, ny takariva ary ny misasakalina. Nasiana ranomainty misy fofona amin'ny karazany tsirairay, ka mivoaka ny fofona mifanaraka amin'ny fotoana voafantina. Ny loko mamirapiratra sy ny endri-kaneviny mavitrika dia mampahatsiahy fety fahavaratra any amin'ny faritra mafana ary ny hevitra momba ny fihaonana indray. Ny tavoahangy dia endrika 750 ml mahazatra, vita amin'ny fitaratra azo averina ampiasaina, ary voatonta amin'ny sary an-tsary manam-pahalalana avo lenta sy maharitra. Ny tanjona dia ny hahatonga ny fonosana ho mahaliana amin'ny fahitana sy ny fanimbolo.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Brown Brothers Limited Edition Fonosana Tavoahangy Divay, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Brown Brothers Limited Edition Fonosana Tavoahangy Divay. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Brown Brothers Limited Edition Fonosana Tavoahangy Divay dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Refy & Fonosana: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Marika: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Teknolojia Famokarana: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Fanamby Endrika: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Fikarohana: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Aingam-panahy: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Faharetan'ny Tetikasa: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Fizotr'asa: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Mpikambana ao amin'ny Ekipa: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Loharanon-tsary: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.