Cacao Odyssey Boaty Fonosana by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Fonosana Competition Category.
VyFonosana· 2025
Cacao Odyssey Boaty Fonosana
by Shenzhen Setinya Packaging Co., Ltd.
Client: Shenzhen Setinya Packaging Co., Ltd.
A' Design Award Vy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #166876The Design
About Cacao Odyssey Boaty Fonosana
Ny Cacao Odyssey dia andiam-boaty fonosana ho an'ny sokolà mainty. Boaty efatra no maneho lohahevitra efatra: Fiaviana, Fielezana, Fanatontoloana ary Fahamaharitra. Lohahevitra tsirairay dia mifanaraka amin'ny tsiro iray: klasika, sira an-dranomasina, voankazo ary solila. Ny endri-javatra kolontsaina avy amin'ny faritra sy vanim-potoana samihafa, toy ny soratra an-tsary Azteka sy ny mosaika Eoropeana, dia maneho ny tantaran'ny cacao. Ny boaty mitsangana dia mandrefy 100 amin'ny 100 amin'ny 148 milimetatra ary mihazona ireo sokolà mijoro mba hahamora ny fakana azy sy ny fampisehoana mazava. Taratasy voaverina indray no ampiasaina miaraka amin'ny ranomainty sy ny fandravonana tsy misy poizina.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Cacao Odyssey Boaty Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Cacao Odyssey Boaty Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Cacao Odyssey Boaty Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
- Dimensions & Packaging
- product dimensions, 100 mm x 100 mm x 148mm
- Tags
- Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
- Production Technology
- Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
- Design Challenge
- A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
- Research
- The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
- Inspiration
- Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
- Project Duration
- This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
- Operation Flow
- The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
- Team Members
- Ting Lv, Jisong Liu, Changjiang Zeng
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