Moodo Fampiharana Fihetseham-po by Aishwarya Suresh and Jaylon Tellis

Moodo Fampiharana Fihetseham-po by Aishwarya Suresh and Jaylon Tellis is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Serasera, Fifandraisana ary Traikefan'ny Mpampiasa Competition Category.

VySerasera· 2025

Moodo Fampiharana Fihetseham-po

by Aishwarya Suresh and Jaylon Tellis

Client: Tinker Works

A' Design Award Vy Winner in Serasera Category

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Verified Award Winner

Verify Award Status for #167658

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moodo Fampiharana Fihetseham-po

Moodo dia fampiharana iPad mahaliana natao hanampiana ny ankizy hamantatra sy haneho ny fihetseham-pony. Amin'ny fampiasana slider mora ampiasaina, ny ankizy dia afaka mijery ny fihetseham-po fototra sy ireo sosona antsipiriany. Tarihin'ny robot namana sariaka, afaka mamantatra ny fihetseham-pony izy ireo ary mahazo torohevitra namboarina manokana amin'ny fitantanana azy ireo. Amin'ny fanavaozana ny kodiaran'ny fihetseham-po nentim-paharazana, ny Moodo dia mahatonga ny faharanitan-tsaina ara-pihetseham-po ho mora takatra, mahafinaritra ary azo idirana ho an'ny mpianatra tanora.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Moodo Fampiharana Fihetseham-po, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Moodo Fampiharana Fihetseham-po. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Moodo Fampiharana Fihetseham-po dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moodo is an innovative iPad app that helps kids understand and express their emotions in a fun, interactive way. Through a unique slider interface, children can easily explore core feelings and their subtle layers. With the guidance of a friendly robot character, they can pinpoint their emotions and receive personalized coping tips. Moodo reimagines the traditional emotion wheel, making emotional intelligence simple, engaging, and accessible for young minds.
Dimensions & Packaging: The app is for iPad and Android tablets which are commonly used devices by children
Tags: emotions, emotion wheel, dynamic slider, child, kids, children, friendly, robot, novel interactions, user experience, user interface, emotional intelligence, emotional development, education, emotional wellness, AI, dynamic dialog, GPT model
Production Technology: We used the design thinking process to create a solution for children to develop emotional intelligence. This iterative approach helped refine designs in Figma, producing wireframes, high fidelity screens, and interactive prototypes for user testing. The app integrates an emotion database and a conversational AI engine (e.g., GPT models) to drive dynamic, context-aware dialogues, enabling real-time emotional recognition, adaptive responses, and personalized interactions based on user input.
Design Challenge: Teaching young kids, especially about emotions which is a topic even adults struggle with, can be challenging. Our biggest challenge was taking a complex concept, traditionally shown in emotion wheel diagrams, and reimagining it in a way that is easy, engaging, and accessible for kids. Conducting usability studies and extracting meaningful insights was also an unexpected challenge as these young kids are just learning to express themselves.
Research: A literature review on emotional development in children was conducted, tracing the evolution of emotions from infancy to adolescence. Research by the American Academy of Pediatrics shows that emotional intelligence leads to more self-confident individuals. A usability study with children aged 5 to 8 provided insights that informed key adjustments, resulting in a simplified, child approved app designed to effectively engage young users while supporting their emotional development.
Inspiration: Inspired by my five year old son, Moodo helps young children understand and express their emotions. At this age, kids often struggle with feelings like frustration or anger, leading to tantrums. While there are tools for parents to identify emotions in babies and toddlers, there is a gap in resources designed to teach preschoolers about emotional intelligence. Moodo aims to fill that gap, helping kids recognize, understand, and express their emotions in healthy ways.
Project Duration: Project inception was in December 2024 in Houston and Los Angeles. Brainstorming, ideation, user research, usability study and design iterations virtually took place in January 2025.
Operation Flow: Moodo starts with a friendly robot who helps the child identify their emotion using a unique slider. The robot mirrors the emotion and engages in an interactive dialogue. The background changes to match the mood, and the child is guided to explore more nuanced emotions. They can describe the situation behind their feelings to the robot. A weekly recap helps the child track emotional growth and reflect on their increasing emotional intelligence over time.
Patents: No Patents
Team Members: Aishwarya Suresh
Jaylon Tellis
Image Credits: Image #1 : Creator (UX Tech Lead) Jaylon Tellis, Moodo, 2025
Image #2 : Creator (UX Tech Lead) Jaylon Tellis, Moodo, 2025

Image #3 : Creator (UX Tech Lead) Jaylon Tellis, Moodo, 2025

Image #4 : Creator (UX Design Lead) Aishwarya Suresh, Moodo, 2025

Image #5 : Creator (UX Design Lead) Aishwarya Suresh, Moodo, 2025