Chinese Zodiac Gift Box Boaty Fanomezana by Tao Ran

Chinese Zodiac Gift Box Boaty Fanomezana by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2025

Chinese Zodiac Gift Box Boaty Fanomezana

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Boaty Fanomezana

Boaty Fanomezana momba ny Zodiaka Sinoa dia boaty fonosana natao ho an'ny saribakoly Zodiaka Sinoa. Ny biby zodiaka dia sarintsina amin'ny tsipika tsotra fa tsy amin'ny fomba fanaovana sary nentim-paharazana. Ny endri-javatra tsirairay dia mijanona ho fohy sady mora fantarina, mampifandray ny lohahevitra ela indrindra amin'ny fiteny an-tsary maoderina. Ny boaty ivelany dia vita amin'ny taratasy gray board 1000g sy taratasy fotsy toy ny ranomandry 128g misy hot stamping. Ny boaty anaty kosa dia vita amin'ny gray board 500g sy taratasy fotsy toy ny ranomandry 128g misy hot stamping ary fitoerana EVA voasokitra. Ity boaty ity dia natao ho fanomezana ho an'ny namana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Chinese Zodiac Gift Box Boaty Fanomezana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Chinese Zodiac Gift Box Boaty Fanomezana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Chinese Zodiac Gift Box Boaty Fanomezana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.