Moutai Prince Fonosana Tavoahangy Toaka nataon'i Chengdu Wanjiazu Technology Co., Ltd

Ny endrika Moutai Prince Fonosana Tavoahangy Toaka nataon'i Chengdu Wanjiazu Technology Co., Ltd dia mpandresy sarobidy amin'ny 2025 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2025

Moutai Prince Fonosana Tavoahangy Toaka

nataon'i Chengdu Wanjiazu Technology Co., Ltd

Mpanjifa: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

192,019

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #169050

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Moutai Prince Fonosana Tavoahangy Toaka

Ny Moutai Prince dia famolavolana fonosana ho an'ny tavoahangy toaka sinoa 500 ml. Ny fototry ny tavoahangy dia maka ny endriny miolikolika avy amin'ny voan-tsesame, ary ny tampony dia maka tahaka ny voninkazon-tsesame mamony. Ny sarony miendrika T dia mampifangaro ny sary famantarana felan-tsesame amin'ny sary aseho vano dimy. Ny sarony dia vita amin'ny metaly misy sary mivohitra, izay mamorona endrika telo refy amin'ny antsipiriany. Ny fototry ny tavoahangy dia vita amin'ny endrika toy ny lamba volory izay mahafinaritra rehefa tazonina. Ny fandaharan-doko dia mampiasa loko lasopy kanto miaraka amin'ny loko alikaola sy volamena voapetaka. Ny etikety mitsivalana eo ambonin'ny lokom-bolomparasy wisteria dia voafaritry ny sary salohim-bary volamena.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Moutai Prince Fonosana Tavoahangy Toaka, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Moutai Prince Fonosana Tavoahangy Toaka izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Moutai Prince Fonosana Tavoahangy Toaka dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Refy & Fonosana: A bottle contains 500ml
Marika: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknolojia Famokarana: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Fanamby Endrika: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Fikarohana: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Aingam-panahy: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Faharetan'ny Tetikasa: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Fizotr'asa: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Mpikambana ao amin'ny Ekipa: General Manager and Design Director: Jingan Jia