Ny endrika Moutai Shengyue Flying Fairy Fonosana Zava-pisotro Misy Alikaola nataon'i Ying Song Brand Design Shenzhen Co, Ltd dia mpandresy sarobidy amin'ny 2025 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2025

Moutai Shengyue Flying Fairy Fonosana Zava-pisotro Misy Alikaola

nataon'i Ying Song Brand Design Shenzhen Co, Ltd

Mpanjifa: Kweichow Moutai Co.,Ltd.

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

134,870

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #169249

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Moutai Shengyue Flying Fairy Fonosana Zava-pisotro Misy Alikaola

Ny Moutai Shengyue Flying Fairy dia famolavolana fonosana ho an'ny baijiu, zava-pisotro misy alikaola sinoa. Ny famolavolana dia nifototra tamin'ireo sarin'ny Anjely Manidina hita amin'ny sary hosodoko amin'ny rindrin'i Dunhuang, indrindra fa ilay andriamanitry ny mozika ao amin'ny Lava-bato 401 ao amin'ny Lava-baton'i Mogao, aseho mitazona zavamaneno sheng amin'ny fihetsika feno hakanto. Ny loko fototra dia lasoa mena antitra, loko nentim-paharazana sinoa, ary ny sary amin'ny saron-tavoahangy vy dia natao tamin'ny teknika enamel nentim-paharazana. Ny boaty dia misokatra avy amin'ny ilany havanana ary misy firafitra misy lamina rahona roa sosona ao anatiny. Ny fitambarany dia mirefy 140 x 105 x 280 milimetatra ary mampiasa taratasy, seramika ary vy.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Moutai Shengyue Flying Fairy Fonosana Zava-pisotro Misy Alikaola, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Moutai Shengyue Flying Fairy Fonosana Zava-pisotro Misy Alikaola izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Moutai Shengyue Flying Fairy Fonosana Zava-pisotro Misy Alikaola dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Refy & Fonosana: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Marika: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Teknolojia Famokarana: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Fanamby Endrika: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Fikarohana: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Aingam-panahy: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Faharetan'ny Tetikasa: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Fizotr'asa: The box is opened from the right side, and the bottle is opened from the top metal cap
Mpikambana ao amin'ny Ekipa: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Loharanon-tsary: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024