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Zoom Katalaogy Fampisehoana by Zoltan Berta

Zoom Katalaogy Fampisehoana by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Pirinty sy Haino Aman-jery Navoaka Competition Category.


VolafotsyPirinty· 2025

Zoom Katalaogy Fampisehoana

by Zoltan Berta

A' Design Award Volafotsy Winner in Pirinty Category

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The Design

About Zoom Katalaogy Fampisehoana

Ny fampisehoana Zoom (Tranombakoka momba ny Etnografia, Budapest) dia mampiasa fomba tsy mahazatra amin'ny fangonana ny zavatra ao amin'ny tranombakoka. Ny rafitra votoaty dia amboarina amin'ny fiovana amin'ny fomba fijerena izay manolotra ny zavatra sy ny vondron-javatra avy amin'ny lafiny vaovao. Ny katalaogy dia manandrana mampiditra io fomba io amin'ny alalan'ny vahaolana sary sy famatorana boky ary fanontam-pirinty samihafa. Ny hoditra anatiny ny boky dia ahitana lamina namboarina manokana ho an'ny kopia tsirairay izay fandikana vaovao ireo endrika broderie mahazatra amin'ny zavakanto nentim-paharazana Hongroà. Ny fampisehoana dia novolavolain'ny art1st Design Studio, izay notarihin'ny mpandrindra Daniel Taraczky.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Zoom Katalaogy Fampisehoana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Zoom Katalaogy Fampisehoana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zoom Katalaogy Fampisehoana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging
Dimensions: 225 x 225 mm
232 pages
Tags
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology
Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration
2024 Budapest
Team Members
Catalogue Graphic designer: Zoltan Berta
Image Credits
Product photos: Zoltan Berta

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