Heyday Center Maha Ara-piadidiana by Sha Feng and Jiayi Lu

Heyday Center Maha Ara-piadidiana by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2025

Heyday Center Maha Ara-piadidiana

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Maha Ara-piadidiana

Ny Heyday Center dia maha ara-piadidiana noforonina ho an'ny ivotoerana fiofanana izay manolotra tolotra momba ny fahaiza-mihetsika ara-panatanjahantena, fanarenana ary fanohanana fianarana any ivelany. Ny logo dia noforonina ho endrika saina miakatra, endrika izay manondro ny fandrosoana tsy tapaka sy fanatsarana ny tena. Ny litera H dia natsangana avy amin'ny endrika mitovy roa an'ny isa iray, napetraka amin'ny endrika pozitiva sy negativa, mba hanondro ny fahatratrarana ny tampony. Ny loko manga no ampiasaina ho loko fototra hanehoana ny fahamarinan-tsaina, ny fahaizana matihanina ary ny fahatoniana. Ny maha ara-piadidiana dia mampiseho ny fomba fiasa mifototra amin'ny angon-drakitra ampiasain'ny ivotoerana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Heyday Center Maha Ara-piadidiana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Heyday Center Maha Ara-piadidiana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Heyday Center Maha Ara-piadidiana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release