Heritage Spark Fitaovana Fisainana Famolavolana by Liang Hou

Heritage Spark Fitaovana Fisainana Famolavolana by Liang Hou is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Fanabeazana, Fitaovana Fampianarana ary Votoaty Fanofanana Competition Category.

VyFanabeazana· 2025

Heritage Spark Fitaovana Fisainana Famolavolana

by Liang Hou

Client: Zhejiang University

A' Design Award Vy Winner in Fanabeazana Category

22,874

Verified Award Winner

Verify Award Status for #170646

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark Fitaovana Fisainana Famolavolana

Ny Heritage Spark dia fitaovam-pampianarana ho an'ny asa famolavolana mifototra amin'ny Lova Kolontsaina Tsy Ara-batana. Ahitana andiana karatra telo io fitaovana io. Ny karatra "Heritage" dia mampiditra endrika folo amin'ny Lova Kolontsaina Tsy Ara-batana mba hahafahana mahatakatra haingana izany. Ny karatra "Character" dia mamela ny endrika lova tsirairay hodinihina araka ny andraikitra samihafa. Ny karatra "Technology" dia manolotra safidy ara-teknika izay mety hanentana hevitra vaovao. Misy "canvas" fisainana roa, iray ho an'ny tena manokana ary iray ho an'ny ekipa, izay manohana ny asa iaraha-miasa. Ny karatra dia pirinty amin'ny fomba nomerika eo amin'ny taratasy voapenta ary voatapaka amin'ny endrika manokana (die-cut). Ny Heritage Spark dia natao ho an'ireo mpianatra tsy mbola manana fahalalana mialoha momba ilay lohahevitra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Heritage Spark Fitaovana Fisainana Famolavolana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Heritage Spark Fitaovana Fisainana Famolavolana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Heritage Spark Fitaovana Fisainana Famolavolana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.