Platina Fonosana · 2025
Moutai Dream Red Fonosana Divay
- A' Design Award Platina 2025 in Fonosana
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 947,507
- Verification code 0A799D9D4B · Verify this award
Colors
About Moutai Dream Red Fonosana Divay
Moutai Dream Red dia famolavolana fonosana noforonina ho an'ny vokatra toaka sinoa. Ny fonosana dia mirefy 137 amin'ny 137 amin'ny 360 milimetatra ary mampiasa loko mena sinabara nahazo aingam-panahy avy amin'ny fanaka lako tamin'ny tarana-mpanjaka Han, ampiarahina amin'ny mainty mba hahazoana endrika mendrika sy manetriketrika. Misy sary an-tsehatra mampiseho ny biby marika famantarana ny marika manandratra vera ho fankalazana. Ny firafitry ny fonosana dia mampihatra teknika fandavahana, fanontana mafana ary fanontana ultraviolet amin'ny taratasy manokana azo havaozina. Manodidina ny 95 isan-jaton'ny fonosana dia tsara ho an'ny tontolo iainana ary mety lo ho azy. Ny famolavolana dia natao ho fanomezana, fanangonana ary fampiasana amin'ny fanasana lehibe.
About the A' Design Award Platina
Nandresy ny A' Design Award Platina ny famolavolana Moutai Dream Red Fonosana Divay, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Moutai Dream Red Fonosana Divay dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Moutai Dream Red Fonosana Divay dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.
Press Kit
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Image Credits
- Moutai Industrial Design Center
