Gushu Jinzhu Fonosana Voankazo Maina by Chushan Design

Gushu Jinzhu Fonosana Voankazo Maina by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2025

Gushu Jinzhu Fonosana Voankazo Maina

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Volamena Winner in Fonosana Category

81,108
Verified Award Winner
Verify Award Status for #170992

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gushu Jinzhu Fonosana Voankazo Maina

Gushu Jinzhu dia boaty fanomezana natao ho an'ny voankazo longan maina. Ny boaty dia mampiasa rafitra misy sarony sy fototra ary refy 360 amin'ny 240 amin'ny 90 milimetatra. Ny ivelany dia mampiseho hazo longan an-jatony taona miaraka amin'ny soratra voarakotra takela-bolamena, endri-tsoratra voasokitra ary sarina Loong roa mifandrindra amin'ny vahin'ny longan. Misy peta-drindrina anatiny mamaritra ny asa-tanana fanamainana nentim-paharazana sy ny asa fiarovana amin'ny hamandoana. Ny boaty dia mitahiry siny akrilika efatra misy marika momba ny zavamaniry ary kaopy dite voalalotra seladona 130 milimetatra izay ampiasaina ho lovia fitoeram-boankazo. Ny loko mena volomboasary dia manamarika fotoana fety.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Gushu Jinzhu Fonosana Voankazo Maina, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Gushu Jinzhu Fonosana Voankazo Maina izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Gushu Jinzhu Fonosana Voankazo Maina dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Dimensions & Packaging: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Tags: Dried Fruit, Loong, Song, Ceramics, food
Production Technology: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Design Challenge: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Research: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Inspiration: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Project Duration: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Operation Flow: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Team Members: Yin peng
Li linlin
Zeng menghao
Image Credits: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.