Parsirang Mpamokatra Atody by Mohsen Koofiani

Parsirang Mpamokatra Atody by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2025

Parsirang Mpamokatra Atody

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #171319

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Colors

The Design

About Parsirang Mpamokatra Atody

Tao amin'ny atrikasa famolavolana, ny mpamorona dia nikendry ny hamorona fonosana manana maha izy azy mahery. Nanao sary kisary akohovavy mitafy sarontrotro izy mba hiteraka fihetseham-po ambanivohitra sy vaovao. Ny loko mavo dia naneho ny sosoan'atody sy ny hafanana maraina, raha ny mena kosa nanampy hery sy maha-marina. Ny typography dia sahy sy mazava, niantoka ny fandefasana hafatra haingana. Taorian'ny ora maro nanarenana, ny famolavolana farany dia tsy fonosana tsotra; nitory tantaran'ny toeram-piompiana ambanivohitra sy atody vaovao izy, nampita fahatokisana sy kalitao ho an'ny mpanjifa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Parsirang Mpamokatra Atody, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Parsirang Mpamokatra Atody. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Parsirang Mpamokatra Atody dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani