Tels Cargo Maha-zava-dehibe momba ny Marika by Nargiza Usmanova

Tels Cargo Maha-zava-dehibe momba ny Marika by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VyDokambarotra· 2025

Tels Cargo Maha-zava-dehibe momba ny Marika

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award Vy Winner in Dokambarotra Category

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Verified Award Winner

Verify Award Status for #172023

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Colors

The Design

About Tels Cargo Maha-zava-dehibe momba ny Marika

Tels Cargo dia maha-zava-dehibe momba ny marika noforonina ho an'ny orinasa fitaterana eropeana miompana amin'ny entana fitaterana kojakojam-piarakodia. Ny logo dia mitazona ny endri-tsoratra tany am-boalohany, ny loko voafantina ary ny mariky ny tsipika dimy an'ny pallet, mba hitazonana ny fahafantarana azy. Endrika boribory dia maneho ny masoandro sy ny hazavana. Ny litera G sy O ao amin'ny teny hoe Cargo dia ampifandraisina mba haneho ny fihetsehana. Ny maha-zava-dehibe momba ny marika dia ampiharina amin'ny endriky ny fiarakodia mpitondra entana, ny kalandrie miantona, ny fitaovana ao amin'ny biraon'asa, ny karatra fiarahabana, ny tavoahangin-drano, ny kitapo, ny famantaranandro miantona, ny tranomborona fampirantiana ary ny fanomezana. Ny loko volomparasy sy volontany dia manohana ny endrika maoderina sy matihanina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Tels Cargo Maha-zava-dehibe momba ny Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Tels Cargo Maha-zava-dehibe momba ny Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Tels Cargo Maha-zava-dehibe momba ny Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk