Xi Feng Jiu Tian Qi Fonosana Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Fonosana Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2026

Xi Feng Jiu Tian Qi Fonosana Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Fonosana Baijiu

Xi Feng Jiu Tian Qi dia famolavolana fonosana ho an'ny baijiu sinoa ambony kalitao. Ny tavoahangy dia vita amin'ny kristaly avy eo an-toerana, voarakotra volamena amin'ny alalan'ny elektrôplatazy ary voaravaka sary sokitra vita amin'ny laser. Ny sarony dia vita amin'ny fangaro aliminioma ary voaisy kristaly voadidy toy ny diamondra. Ny endriky ny sarony dia naka aingam-panahy avy amin'ny satro-boninahitry ny fenixa nanaovan'ny ampakarina tany Sina fahiny. Ny boaty fanomezana dia vita amin'ny akrilika ary manana endrika miavaka. Ny sarony dia miakatra toy ny ridao ka mampiseho tsikelikely ny tavoahangy. Io fihetsika io dia mampahatsiahy ny fanaingana ny voaly mena amin'ny fampakaram-bady sinoa nentim-paharazana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Xi Feng Jiu Tian Qi Fonosana Baijiu, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Xi Feng Jiu Tian Qi Fonosana Baijiu. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Xi Feng Jiu Tian Qi Fonosana Baijiu dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan