Congtai Huofenzi Fonosana Baijiu by Wen Liu

Congtai Huofenzi Fonosana Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2026

Congtai Huofenzi Fonosana Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Fonosana Baijiu

Ny Congtai Huofenzi dia famolavolana fonosana ho an'ny baijiu sinoa iray natao ho an'ny mpanjifa tanora. Ny hevitra ara-pahitana dia mifototra amin'ny fihetsiky ny rano sy ny toetra mavitrika ananan'ny molekiolan'ny toaka, izay aseho amin'ny alalan'ny endrika ivon-tsary antsoina hoe Mason'ny Fahavitrihana. Ny tavoahangy dia manana rafi-taratra misy sary mivohitra feno fihetsika ary marika famantarana ny marika napetraka amin'ny takelaka resin. Ny fikirakirana lempona eo afovoan'ny tavoahangy dia manamora ny fitazonana azy. Ny boaty ivelany dia voafono taratasy misy endrika hazo, raha toa ka ny taratasy manokana mifanaingina dia mamorona sary mikoriana mampahatsiahy tendrombohitra sy renirano.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Congtai Huofenzi Fonosana Baijiu, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Congtai Huofenzi Fonosana Baijiu izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Congtai Huofenzi Fonosana Baijiu dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li