Chateau Loulan Fonosana Tavoahangy Divay by Wen Liu

Chateau Loulan Fonosana Tavoahangy Divay by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2026

Chateau Loulan Fonosana Tavoahangy Divay

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Fonosana Tavoahangy Divay

Chateau Loulan dia famolavolana fonosana ho an'ny divay fotsy somary mamy sy ambany alikaola vokarina any Chine. Ny etikety dia vita amin'ny metaly misy loko ampahany sy famaranana matsatso (frosted), ary maneho ilay olo-malaza ara-tantara fantatra amin'ny hoe Loulan Beauty. Ny asa loaka nahazo aingam-panahy avy amin'ny teknika "flying white" amin'ny kaligrafia sinoa dia mamorona varavarankely somary mangarahara izay mampiseho ny lokon'ny divay ao anatiny. Ny tsipika kaligrafika eo amin'ny faladian'ny tavoahangy dia mampahatsiahy ny tany efitra manodidina ny toeram-pamokarana divay. Ny tavoahangy dia mirefy 76 x 76 x 300 milimetatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Chateau Loulan Fonosana Tavoahangy Divay, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Chateau Loulan Fonosana Tavoahangy Divay. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Chateau Loulan Fonosana Tavoahangy Divay dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu