Ny endrika Fountain Of Fortune Fonosana Taona Vaovao nataon'i Tingwei Chang - Bank Sinopac dia mpandresy sarobidy amin'ny 2026 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.
VyFonosana· 2026
Fountain Of Fortune Fonosana Taona Vaovao
nataon'i Tingwei Chang - Bank Sinopac
Mpanjifa: Bank SinoPac
Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana
Mpandresy Loka Voamarina
Hanamarina ny Sata Loka ho an'ny #174319Ny Endrika
Momba ny Fountain Of Fortune Fonosana Taona Vaovao
Ity fitambaran-tolotra ity dia misy fonosana misy sary maneho kanibitro roa an'ny Prosperity Water sy valopy mena ho an'ny finday afaka ampiasaina. Ny endrika dia mandika indray ny fanaovana fanomezana nentim-paharazana amin'ny alalan'ny tantara an-tsary, singa an'ohatra, ary ny fifandraisana nomerika tafiditra. Amin'ny fampifangaroana sary Taona Vaovao mahazatra sy ny endri-piasa mifandray ankehitriny, dia manolotra singa ara-batana sy nomerika ao anatin'ny traikefa fetifety mitambatra iray ny tetikasa. Ny fampidirana marika nentim-paharazana sy ny fifandraisana nomerika dia maneho fomba mampifandray ny fomba amam-panao ara-kolontsaina efa niorina amin'ny fomba fifandraisana ankehitriny.
Ny Fankasitrahana
Momba ny A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Fountain Of Fortune Fonosana Taona Vaovao, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Fountain Of Fortune Fonosana Taona Vaovao. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Fountain Of Fortune Fonosana Taona Vaovao dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Ao Ambadiky ny Endrika
Fitaovana ho an'ny Mpanao Gazety
Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.
- Toetra Manokana
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Refy & Fonosana
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Marika
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Teknolojia Famokarana
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Fanamby Endrika
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Fikarohana
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Aingam-panahy
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Faharetan'ny Tetikasa
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Fizotr'asa
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patanta
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Mpikambana ao amin'ny Ekipa
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Loharanon-tsary
- All images by Bank SinoPac.
Noharena
Tsidiho Ankoatr'i Designers.org
Mahità vokatra, serivisy ary tombontsoa avy amin'ireo mpiara-miasa amin'ny dokam-barotra.
Hijerena Bebe Kokoa
Endrika Mifandray
Jereo ireo endrika nahazo loka hafa ao amin'ny sokajy mitovy, voafantina araka ny kalitao.
