Wakayama Umeshu Series Primary Function: Divay Paoma nataon'i Fumiko Okazeri

Ny endrika Wakayama Umeshu Series Primary Function: Divay Paoma nataon'i Fumiko Okazeri dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2026

Wakayama Umeshu Series Primary Function: Divay Paoma

nataon'i Fumiko Okazeri

Mpanjifa: fodesign Inc.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

7,848

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #176284

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Wakayama Umeshu Series Primary Function: Divay Paoma

Book Text: Avy any Wakayama, Japon, dia tonga ny divay paoma manitra sy ny jelly divay paoma mamelombelona. Notarihin'ny foto-kevitra momba ny fifanakalozana ara-kolontsaina sy ny fihaonana miorina amin'ny fomban-drazana sinoa, ny famolavolana dia maneho fahatsapana japoney miavaka amin'ny alalan'ny endrika malefaka sy sary mahafinaritra. Rehefa apetraka mifanila ny tavoahangy roa, dia mamorona sehatra fihaonan'ny lehilahy sy vehivavy izy ireo—voasarin'ny famolavolana fonosana. Amin'ny maha-fanomezana avy any Japon, izay notahian'ny tendrombohitra be voninahitra, ny ranomasina, ny rivotry ny ranomasina, ary ny tara-masoandro mamirapiratra, dia miaraka amin'ny fivoriana mahafaly any amin'ny Sina lavitra izy.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Wakayama Umeshu Series Primary Function: Divay Paoma, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Wakayama Umeshu Series Primary Function: Divay Paoma. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Wakayama Umeshu Series Primary Function: Divay Paoma dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Refy & Fonosana: Width 60 mm x Depth 60 mm x Height 295 mm
Marika: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teknolojia Famokarana: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Fanamby Endrika: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Fikarohana: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Aingam-panahy: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Faharetan'ny Tetikasa: It was exported and sold in Hangzhou, China in November 2022.
Fizotr'asa: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Loharanon-tsary: Illustrator Yuri Mizutani