Yebuna Fonosana Kafe nataon'i Antonia Skaraki

Ny endrika Yebuna Fonosana Kafe nataon'i Antonia Skaraki dia mpandresy sarobidy amin'ny 2026 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2026

Yebuna Fonosana Kafe

nataon'i Antonia Skaraki

Mpanjifa: Taresso Artisanal Coffee Roasters

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

5,834

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #176506

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yebuna Fonosana Kafe

Yebuna dia famolavolana fonosana ho an'ny karazana kafe voaendy mifangaro. Ny mari-pamantarana dia mifototra amin'i Etiopia, tany nahaterahan'ny kafe, sy amin'ny teny Amharika hoe Yebuna. Ny logo voafehin'ny fononteny dia manondro ny dian'ny kafe hatrany amin'ny niandohany ka hatrany amin'ny kaopy. Ny endri-tsoratra mitsangana sy matevina dia manatsara ny fahitana azy eny amin'ny talantalana, ary ny loko mamirapiratra nalaina avy amin'ny renirano, tendrombohitra ary filentehan'ny masoandro afrikanina dia manavaka ny fifangaroana tsirairay. Ny kafe dia tazonina ao anaty kitapo mateza azo akatona indray izay mitahiry ny hatsarany. Ny fanontana mandroso dia mamerina araka ny tokony ho izy ny fifindran-doko marina sy ny loko manankarena.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Yebuna Fonosana Kafe, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Yebuna Fonosana Kafe. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Yebuna Fonosana Kafe dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Refy & Fonosana: Width 140mm x Depth 90mm x Height 350mm
Marika: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Teknolojia Famokarana: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Fanamby Endrika: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Fikarohana: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Aingam-panahy: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Faharetan'ny Tetikasa: The project started in December 2023 in Athens and finished in April 2024 in Athens
Fizotr'asa: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Mpikambana ao amin'ny Ekipa: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Loharanon-tsary: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas