Volafotsy Fonosana · 2026
Hellenic Routes Tavoahangy Divay Azo Ampiasaina Indray
- A' Design Award Volafotsy 2026 in Fonosana
- CLIENT: Elgeka
- Estimated Number of Design Views: 20,647
- Verification code 6D8AB039CB · Verify this award
Colors
About Hellenic Routes Tavoahangy Divay Azo Ampiasaina Indray
Ny Hellenic Routes dia tavoahangy divay azo ampiasaina indray, novolavolaina ho fahatsiarovana ara-kolontsaina. Ny tavoahangy fitaratra mahitsizoro dia manana endrika fisaka toy ny boky izay manamora ny fitazonana sy ny fitehirizana azy. Ny marika eo aminy dia natao mitovy endrika amin'ny hajia paositra ary mampiseho akanjo nentim-paharazana avy amin'ireo faritra mifandray amin'ny toerana famokarana divay grika. Taratasy avo lenta misy endrika manara-penitra sy fanontana amin'ny antsipiriany no manasongadina ireo sarin'akanjo nentim-paharazana sy ireo singa manodidina azy. Ny tavoahangy dia mirefy 96 mm ny sakany, 42 mm ny halaliny ary 175 mm ny haavony. Ny endriny dia manasa ny fampiasana azy indray ho zavatra angonina na haingo.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Hellenic Routes Tavoahangy Divay Azo Ampiasaina Indray, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Hellenic Routes Tavoahangy Divay Azo Ampiasaina Indray. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Hellenic Routes Tavoahangy Divay Azo Ampiasaina Indray dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
