Kweichow Moutai Osaka Expo Edition Fonosana Toaka by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2026

Kweichow Moutai Osaka Expo Edition Fonosana Toaka

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Moutai Co., Ltd.

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #177057

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Osaka Expo Edition Fonosana Toaka

Ny Kweichow Moutai Osaka Expo Edition dia famolavolana fonosana ho an'ny toaka fahatsiarovana noforonina ho an'ny Expo Iraisam-pirenena 2025 tany Osaka. Ny endriny dia nahazo aingam-panahy avy amin'ny ivelan'ny Trano Fampirantiana Sinoa ary mampahatsiahy ny boky vita amin'ny takela-bolotsangana nentim-paharazana sinoa. Ny tavoahangy vita amin'ny tanimanga dia mijoro ao anaty tontolo vita amin'ny metaly, ary ny boaty dia vita amin'ny takela-bolotsangana mifanaraka amin'ny tontolo iainana, metaly ary hoditra artifisialy. Ny tsipika ara-potoana vita amin'ny metaly eo ambonin'ny boaty dia manamarika ny fifandraisana lava nisy teo amin'ny marika sy ny Expo Iraisam-pirenena. Ny tahony metaly miendrika siny divay dia mitsoriaka manaraka ilay tsipika ara-potoana mba hampihodina sy hanokafana ny boaty.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Kweichow Moutai Osaka Expo Edition Fonosana Toaka, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Kweichow Moutai Osaka Expo Edition Fonosana Toaka izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Kweichow Moutai Osaka Expo Edition Fonosana Toaka dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimensions & Packaging: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Tags: Chinese Baijiu packaging, packaging design, commemorative wine
Production Technology: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Design Challenge: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Research: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspiration: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Project Duration: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Operation Flow: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Team Members: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Image Credits: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025